ONE BACKEND TO RULE THEM ALL: THE NERDBASE METHOD
The architecture enabling multiple marketplace verticals without engineering bankruptcy—a technical examination.
By RICKY ECKHARDT
|FRIDAY, NOVEMBER 15, 2024
The architecture enabling multiple marketplace verticals without engineering bankruptcy—a technical examination.
The Problem
Every collectible vertical wants its own marketplace. Art cards. Sports cards. Action figures. Vintage toys. Inline skates. The list is endless.
Building a marketplace is hard. Payment processing, shipping integration, trust and safety, messaging, search, recommendations—the technology stack runs deep. No small team can build all of this well from scratch.
The traditional approach: build once, serve one vertical. When you want a new vertical, start over.
This doesn't scale.
The Solution: Shared Infrastructure
What if the core infrastructure could be shared across verticals while allowing each marketplace to feel completely native to its community?
This is the Nerdbase method:
| Layer | Shared | Customized |
|---|---|---|
| Payments | ✓ | |
| Shipping | ✓ | |
| Auth | ✓ | |
| Messaging | ✓ | |
| Search | ✓ | filters |
| Catalog | ✓ | |
| Grading | ✓ | |
| Community | ✓ | |
| Branding | ✓ |
Configuration Over Code
The key insight: most marketplace differences can be expressed as configuration rather than code.
Vertical: Art Cards (Nerdworth)
- Grading: PSA, CGC, Ace (custom labels)
- Categories: Artist, Series, Character, Variant
- Shipping: Calculated (fragile items)
- Fees: 10% platform + 3% payment
Vertical: Sports Cards (Slabsworth)
- Grading: PSA, BGS, SGC
- Categories: Sport, Year, Set, Player
- Shipping: Calculated (standard cards)
- Fees: 10% platform + 3% payment
Same backend. Different frontends. Each feeling native to its community.
The Benefits
For Operators
- Launch new verticals in weeks, not years
- Share engineering investment across all verticals
- Bug fixes and improvements benefit everyone
For Collectors
- Consistent experience across marketplaces
- Single account, multiple communities
- Cross-vertical discovery and trading
For Scale
- Infrastructure costs amortized across verticals
- Network effects compound
- Talent focused on one codebase
What We're Building
Nerdbase is the operating system for collectibles. The rails that power:
- Nerdworth — Art cards and slabbed collectibles
- Sugrworth — Candy toys and PEZ collectibles
- Yoyoworth — Yo-yos and skill toys
- Figworth — Action figures and vinyl toys
- Slabsworth — Sports cards and TCG
One system. Infinite possibilities.